Marketing Executive (Electric & Solar)

Job Description

As a marketing executive, you’ll contribute to and develop integrated marketing campaigns to promote a product, service or idea. This a varied role, which includes:

  • planning
  • advertising
  • public relations
  • event organisation (after covid19 normalized situation)
  • product development
  • distribution
  • sponsorship
  • research.

The exact nature of your role will vary depending on the size of the organisation and sector and whether the focus is on selling a product or service, or on raising awareness of an issue that affects the public.

Responsibilities

As a marketing executive, you’ll need to:

  • create awareness of and develop the brand you’re marketing
  • communicate with target audiences and build and develop customer relationships
  • help with marketing plans, advertising, direct marketing and campaigns
  • support the marketing manager in delivering agreed activities
  • source advertising opportunities and place adverts in the press or on the radio
  • work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts
  • write and proofread marketing copy for both online and print campaigns
  • produce creative content, including videos and blog posts
  • run social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance audience engagement
  • organise and attend events such as conferences, seminars, receptions and exhibitions
  • source and secure sponsorship
  • liaise with designers and printers and organise photo shoots
  • arrange the effective distribution of marketing materials
  • maintain and update customer databases
  • conduct market research, for example using customer questionnaires and focus groups
  • develop relationships with key stakeholders, both internal and external.

With experience, you’ll need to:

  • develop and implement a marketing strategy (often as part of a wider sales and marketing programme)
  • evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective
  • track marketing performance and return on investment and prepare weekly or monthly reports for management
  • monitor and report on competitor activity
  • lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities
  • oversee and manage the marketing budget
Job Category: Marketing
Job Type: Full Time
Job Location: Kolkata
Salary: Best in Industry
Educational Qualification: B.Com MBA
Minimum Experience (in Years): 1 Fresher
Work From Home: Yes due to COVID19 situation

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