Marketing Executive (Electric & Solar)
Job Description
As a marketing executive, you’ll contribute to and develop integrated marketing campaigns to promote a product, service or idea. This a varied role, which includes:
- planning
- advertising
- public relations
- event organisation (after covid19 normalized situation)
- product development
- distribution
- sponsorship
- research.
The exact nature of your role will vary depending on the size of the organisation and sector and whether the focus is on selling a product or service, or on raising awareness of an issue that affects the public.
Responsibilities
As a marketing executive, you’ll need to:
- create awareness of and develop the brand you’re marketing
- communicate with target audiences and build and develop customer relationships
- help with marketing plans, advertising, direct marketing and campaigns
- support the marketing manager in delivering agreed activities
- source advertising opportunities and place adverts in the press or on the radio
- work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts
- write and proofread marketing copy for both online and print campaigns
- produce creative content, including videos and blog posts
- run social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance audience engagement
- organise and attend events such as conferences, seminars, receptions and exhibitions
- source and secure sponsorship
- liaise with designers and printers and organise photo shoots
- arrange the effective distribution of marketing materials
- maintain and update customer databases
- conduct market research, for example using customer questionnaires and focus groups
- develop relationships with key stakeholders, both internal and external.
With experience, you’ll need to:
- develop and implement a marketing strategy (often as part of a wider sales and marketing programme)
- evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective
- track marketing performance and return on investment and prepare weekly or monthly reports for management
- monitor and report on competitor activity
- lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities
- oversee and manage the marketing budget
Job Category: Marketing
Job Type: Full Time
Job Location: Kolkata
Salary: Best in Industry
Educational Qualification: B.Com MBA
Work From Home: Yes due to COVID19 situation
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